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Influencer marketing is a type of word-of-mouth marketing that focuses on using key leaders to drive your brand’s message to the larger market. It pinpoints the folks who have the most sway over your target audience and focuses marketing endeavors on those key leaders and influencers. Rather than marketing directly to a large group of consumers, you instead pay influencers to get out the word for you.When you align your brand with an influencer, you are positioning your product or service for display to his or her already-established large network of individuals who trust what that influencer has to say. Influencer marketing can make up a large portion of an inbound marketing campaign. And here is how: they are staffed with the responsibility of generating and distributing content about your brand. When influencers recommend your brand to their following, they become an extension of your company’s marketing department.Get a list of 13 quick tricks to increase your conversion rates – actionable advice that you can implement right now.

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